What do you see when you look at this photo?
Once upon a time, I saw an unlimited, free supply of coffee at my office. I was even excited there was a fair trade option. I was proud to always make it in a reusable mug, and even more proud when my company started supplying soy milk after I made a request for it.
BUT...according to Keurig's own environmental statement these are:
"petroleum-based" and "The K-Cup package is made up of three main elements -- the cup itself, a filter and an aluminum foil top. The polyethylene coating of the foil - as well as the process of heat-sealing the various elements - makes recycling difficult."
What's more distributing is the home use of these. I see these promoted at Bed Bath & Beyond and other outlets. Is it really that much work to make a cup of coffee? Have we been conditioned to that level of laziness and environmental negligence?
I think of an ad a few years ago promoting plastic single-serve bowls of cereal with plastic spoons, so kids could help themselves while their parents slept in. My sister and I managed just fine with our cinnamon Life cereal in a box which we happily ate while watching The Smurfs.
I hear some declaring they are a treehugger, and are very conscious of paper usage, but we often don't think of all the plastic in our lives, which seems just as egregious, if not worse. I was guilty of this too and thankfully haven't used these for many months.
Certainly, a few moments of coffee enjoyment isn't worth a lifetime in the landfill. Not for this treehugger.
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4 years ago